Almost all online customers check a product’s reviews before purchasing, which makes reviews and ratings essential marketing tools. It’s widely known that the more reviews a book has, the better it will sell. Unfortunately, it’s also widely known that getting your book enough reviews can be an epic (and expensive) pain in the **s.
If you searched the internet for book review blogs, you’ll most definitely stumble upon quite a few bloggers demanding payments in exchange for reviews. I’ve personally met some with the nerve to ask for up to $50.
The reality is, you do not have to pay for book reviews!
There are effective ways to get your book reviewed, and we’re going to cover four of these great tactics.
If you’re not yet familiar with Goodreads, it’s time to get to know them. Goodreads is a massive book community run by Amazon themselves, where people can search for books, talk about them, and review them.
Step One: As soon as your book is published, you should make sure that it’s listed on Goodreads.
If you published through Amazon, your book should be updated on Goodreads automatically after a week or two, but check anyway just to make sure.
Step Two: Search for Reviewers.
Make a list of book similar to your own, then go onto Goodreads and search for their book pages. Scroll down to the review section of the page and browse through the book’s various reviews. Choose a few reviewers (preferably ones that judge favorably), and click on their name. This should take you to their reviewer profile page, where you should be able to find either their blog/website or their contact information. Repeat this process for as many books as you’d like, and you’ll end up gathering a nice-sized list of potential reviewers. It’s worth taking the time to read about each reviewer’s review policy and genre preferences to make sure they’re the right fit.
Step 3: Contact Reviewers
Once you’ve gathered the contact information of your reviewers, shoot them a friendly email requesting a review in exchange for a free ebook or paperback (depending on what you’re willing to provide).
Here’s an email template as an example:
“Hello, my name is AUTHORNAME. I found your awesome website online and was wondering if you’d be interested in reviewing my work (:
My contemporary fantasy book, BOOK NAME, was recently published. The book is about…….(1-3 sentence book pitch)
I am willing to provide a free copy of the book if needed, either ebook, paperback, or PDF. Thank you for your time and consideration!
I’ve attached links to amazon and my website where you can find out more about me and my work, along with a synopsis (:
Reedsy keeps an annual list of their favorite review blogs. You can find it here at this link: https://blog.reedsy.com/book-review-blogs/
The downside to Reedsy’s list is that their reviewers tend to me more popular, and therefore less selective. However, that doesn’t mean you can’t give it a shot. Try emailing some of the blogs on their list. You never know, maybe you’ll get a catch.
3) Leave a review request in the back of your book
This tactic is a really easy one to implement and works really well. Leave a message at the end of your book asking your readers to drop a review. Here’s an example from the book Origins: Adam:
4) Ask your email list.
If you haven’t started already, you should begin growing your fanbase by building an email list of subscribers. You can put a link to your subscribe page on your website, Amazon page, and in the back of your book, and keep track of them using an email service like MailerLite. If you build an email list of dedicated fans, you can shoot them an email requesting for reviews.