Amazon’s “Secret” Categories: The Trick to Becoming a Bestseller

Amazon’s “Secret” Categories: The Trick to Becoming a Bestseller

The first week I released The Legend of Solis, the book almost immediately achieved the title of #1 New Release, as well as a Bestseller in multiple categories.

These titles are not only fun to share with your friends and fans on social media, but they are also an important marketing tool. When Amazon sees that a product is selling, they give it an extra push to keep up its sales.

How do you become a bestseller?

The answer, once again, is in the categories. If you scroll down on a book’s Amazon page, you can find its categories listed under “Product Details.”

The moment my book was published, I immediately emailed Amazon requesting that my book be moved into seven specific “niche” categories. The more specific, or “niche,” your category is, the more likely you are to attract your target audience, and the easier it is to reach bestseller status. If you go onto Amazon and browse through their categories, let’s say “Teen&Young Adult,” you’ll notice that you can continue to narrow down until you reach very specific topics, like “Dark Fantasy”. These are the “niche” categories you’ll want to go for. In order to get that shiny bestseller badge, you don’t need to sell more book than everyone else on Amazon. You only need to sell the most books in your category! Therefore, the smaller the category, the higher your chances!

Now that we understand the importance of Categories, how do we go about finding the best ones?

One option is to search through Amazon’s categories and choose a niche you think is relevant to your book. Afterward, check out the bestselling book in that category, and see how high its “Amazon Best Sellers Rank” is.

The lower the rank, the more competitive the category will be. For example, if the top book in your category has a rank of #144, you’ll need to sell over seven-hundred and fifty books in order to pass them up! On the other hand, if the top book in a category has a rank of #25,000, you’ll only need to sell eleven!

Searching through categories can be a tedious process. Luckily, Publisher Rocket offers a feature to make the process both easier and faster. Using their program, you can simply type in a few words which describe your book, and they’ll show you dozens of relevant niche categories. Not only that, but they will also tell you how many books you need to sell in order to become a #1 bestseller, and how many to reach the top ten.

How do I email Amazon requesting extra categories?

The process is simple.

  • Click this link to go to the “Contact Us” section of your KDP account, and sign
  • Select the Option “Amazon Product Page and Expanded ”
  • In the drop-down menu, select “Update Amazon ”
  • Enter a message including your book’s ASIN and your desired Category string, such as:

“Hello, can you please add my book (Title), ASIN: (ASIN) to the following category? (Category String)”

 In case you don’t know what it is, here’s an example of a category string: Books > Science Fiction & Fantasy > Fantasy > Dragons & Mythical Creatures

Hit the send button and walla! You’re on your way to becoming a bestseller!

Ready to be a bestseller?

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